We worked with McLovin’s Pet marketing team to develop a new packaging design with a cohesive system. McLovin’s approached Different Beast for design guidance after realizing that their high end brand was a little all over the place with their packaging. Treats didn’t coordinate with food; food didn’t coordinate with toppers. The individual products had been designed by different teams and needed cohesion. Different Beast came up with a system that is flexible while maintaining typography, color palette, and illustration style for this fun brand.
In collaboration with G.G. Jones PR
PACKAGING, ILLUSTRATION, CAMPAIGN