Baiocchi didn’t need a full rebrand, just a new label system that was clean and sophisticated to reflect the beauty of their wine. A color palette and colored foil system was developed to identify rosé, white, and red bottles. We applied the same typography and simplicity to the wine club brochure. The brochure features wine making notes as graphic elements and a hand stamp in copper to let members know they are part of a club that gives intimate exposure to the winery and the winemaking process.
In collaboration with G.G. Jones PR