CaliforniaTax Education Council

The California Tax Education Council (CTEC) is an organization established by the California State Legislature to protect taxpayers against fraudulent tax preparers. The nonprofit needed a public awareness campaign to address “ghost tax preparers” – preparers who don’t sign and disappear after tax season, leaving taxpayers responsible for fraudulent returns. Outdoor advertisements in multiple cities as well as social media were implemented to bring awareness. 


In collaboration with G.G. Jones PR